Define Brand Strategy and Architecture Leverage consumer and category insights to define the medium to long term strategy for the brand Refresh the brand identity and customer segmentation to make it future fit Trendspotting to drive innovation and new thinking in all marketing initiatives Be the overall brand custodian- plan key marketing initiatives which are critical to deliver the next phase of growth for the organization Marketing Communications and Creative Development Champion all creative development, ATL and BTL across business units to ensure one voice for the brand and sharp positioning for each category Devise regional and localised communication strategy to drive stronger regional connect and market share gain in identified geographies Work across cross-functional teams to ensure efficient utilisation of marketing budget to deliver effectiveness and ROI Manage a roster of multiple creative, event and retail agencies to deliver cutting edge marketing programs Deliver Integrated marketing GTM programs, closely working with category, digital and corporate communication teams
Brand Identity, Creative Development,
Other
Experience Not Provided
Delhi, India
Look at a very sharp, productive, creative candidates who posses strong research skill sets, strong with maths, should be a number & data cruncher. This role will be a pure Research role, writing reports & sharing the insights with the internal IB team & Clients. Open for location. Remote.
Equity Research, M&A, Financial Modelling ,
Capital Markets
Expert (10+ Years)
Key Responsibilities: • Communication Development: • Work with Creative agency to develop insightful & impactful marketing communication. • Content /Influencer Marketing /Advocacy/ Online Reputation Management • Digital Media Deployment • Consumer Research • On-ground Activations • Packaging Development Key Interfaces: • Sales Leads – Online & offline • Lead for D2C platform • Product Development and R&D team
Product Development, Marketing Strategy,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
Digital Marketing Job Requirements and Responsibilities: • Overall digital marketing strategy to help drive growth • Responsibility of the overall website and mobile apps • Works with the technology teams for the website and mobile apps. for day to day operations and overall improvement • Collaborates with internal teams to execute the overall digital marketing strategy • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. • Collaborates with agencies and other vendor partners. • Evaluates emerging technologies. • Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Qualifications / Skills: • Self-motivated • Proficient in marketing research and statistical analysis • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate • Should be able to guide the team to execute and monitor campaigns Education and Experience Requirements: • Bachelor’s or master’s degree in marketing or a related field • Has over 10+ years of experience • Experience in managing websites and mobile apps • Proven working experience in digital marketing, particularly within the industry - experience in ecommere would be an advantage • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, Google Ads, Google Tag Manager, etc.) • Working knowledge of ad serving tools • Experience in setting up and optimizing PPC campaigns on all major search engines • Working knowledge of HTML, CSS, and JavaScript development and constraints
Digital Marketing,
Digital Marketing
Experience Not Provided
Mumbai, Maharashtra, India
The primary responsibility of this role is to study, analyze the spend data finding out gaps for cost out, create strategies for cost-out project execution for electronics category. manufacturing requirements for Electronic componenets, Printed Circuit Boards and assembly to meet customer specific technical requirements. Creating cost out (VA) project and execution strategies in Electronic Manufacturing and assembly Analyze spend data finding out gap for cost out. Prepares Electronic Componenets, PCB and PCBA specifications by studying the fabrications drawings, assembly drawings. Confers with manufacturing, Product teams, Printed circuit board fab vendors, suppliers to resolve Design For Manufacturing , Design For Testing , Design For Assembly issues. Demonstrates the application of basic Engineering tools/ principles and evidence of creative thinking (Printed circuit board stack up design, Bill Of Materials, Component Placement according to design flow for ease of routing .)
Circuit Boards, Technical Requirements, Project Execution, Design For Manufacturing, Analyze Spend, Design Flow
Manufacturing
Experience Not Provided
Pune, Maharashtra, India
Key Responsibilities: • Category Marketing – premium/ mass(VIP/Skybags) product portfolio to match-up with seasonal trends in the industry to stay competitive and profitable. • Brand Management - Leverage consumer insights through Consumer Research to define the medium to long term strategy for the brand. • Brand building – further consolidate and grow the brand on conventional and digital platforms • Shopper Marketing – Both online & On-ground Activations (BTL) at customer touchpoints • Managing media / PR and brand communication • Trendspotting to drive innovation and new thinking in all marketing initiatives • Work with Creative agencies to develop insightful & impactful marketing communication. • Digital Marketing - Content/Influencer Marketing /Advocacy/ Online Reputation Management • Working with cross functional teams to deliver on cost objectives • Planning, deploying, monitoring and evaluating marketing spend across ATL and BTL • New Product Innovation – Category development and enhancement (Product design & aesthetics). Adoption of digital technology for upgradation of the offering
Marketing,
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
• Collaborate with marketing & commercial leadership team to drive performance of key brands by orienting the team around marketing strategy, operational & communication plan. • Create insight led culture: Encourage and facilitate marketers to drive insight led approach to brand building and brand health tracking • Drive brand planning process & work closely with brand team to build robust brand plan for priority brands. • Build capability of marketers with focus on building marketing competencies. • Facilitate best practice sharing within the company, across industry and also outside pharma by subject matter experts to inspire and enhance capabilities of marketers. • Proactively stay abreast of industry best practices to bring innovation and external perspective for marketers. • Drive launch excellence for strategic new product launches • Stakeholder collaboration: Work closely with stakeholders including senior leadership to raise capabilities of marketers & build successful brands. • Drive thought leadership by influencing stakeholders across all levels. • Create idea factory to encourage new customer engagement avenues in compliance with regulatory requirement • Initiate multichannel engagement pilots and drive agility in new marketing practices • Creative agency management/optimization to drive synergies & cost saving.
Brand Plan, Marketing Strategy, Communication Plan, Brand Building, New Product Launches, Stakeholder Collaboration
Marketing Strategy
Experience Not Provided
Mumbai, Maharashtra, India
As a global leader in assurance, tax, transaction, and advisory services, we hire and develop the most passionate people in their field to help build a better working world. This starts with a culture that believes in giving you the training, opportunities and creative freedom. At EY, we don't just focus on who you are now, but who you can become. We believe that it’s your career and ‘It’s yours to build’ which means potential here is limitless and we'll provide you with motivating and fulfilling experiences throughout your career to help you on the path to becoming your best professional self. At EY, Risk Transformation Consulting Services helps Boards and CXOs to build agile and risk-aware organizations that make better decisions to achieve their strategic objectives. We help our clients define their universe based on strategic, financial and operational goals (“risk appetite”) and categorize the risks you should embrace, avoid or mitigate (“risk strategy”). All this helps align their risks to their purpose and business strategy.
Agile, Business Strategy, Management Consulting, Business Development, Internal Audit,
Management Consulting
Experience Not Provided
Mumbai, Maharashtra, India,Gurgaon, Haryana, India
Job Title Lead - Services SGM / AVP level Key Result Areas KRA 1 Define the roadmap for Sparkle Services - at home for consumers & for painters. Build the team & create an organization that is customer focused, delivers superlative customer experiences at scale 2 Painting services for customers : Evaluate the market and arrive at a sustainable business model for painting services. Identify the critical skills & capabilities required to deliver the services in a profitable manner. Develop key differentiators to stand out in a crowded marketspace 3 Drive the business goals - overall revenue / P&L / customer experience metrics. Planning the business pipeline, quarterly & annual plans 4 Effectively engage with partners - creative agencies, service partners / franchisee partners etc. Develop SOPs/Training protocols to ensure service standards and delivery. Be the custodian of the brand and the service promise 5 Services for painters - Develop a holistic painter partnership program - covering all life stages of a painter - from helper to contractor. Create differentiators & prioritize project delivery to ensure a quick go-to-market 6 Coordinate with key members from Sales, Marketing, CX team to drive the services function in sync with overall Sparkle journey Experience 12 - 14 years Industry Hospitality / Retail / Service
Customer Experience, Service Standards, SOPs, Project Delivery, Business Goals,
Customer Service
Experience Not Provided
Mumbai, Maharashtra, India
ROLE: QA Engineer #PRIMARY_SKILLS: Automated testing,Test Automation Framework,Manual Testing,JIRA,Test Scenarios #SECONADRY_SKILLS: QA Methodologies,Automated Testing,Security Testing,Load Testing,Scripting Languages,Selenium,Automation Tools,Scrum Software Development,Regression Tests,Software Quality Control,SQL,Agile,Testing Framework,Technical Documentation,Compensation and Benefits,Testing Tools,Computer Science #LOCATION: Pune. #EXP_MIN: 1 #EXP_MAX: 15 #JD: Full job description We have streamlined our application process and it now takes under a minute to apply! AbroadWorks Inc. is a staffing and consulting agency, catering to many companies from various industries all across the United States and Canada, to whom we provide top-notch multi-national talent from across the globe. As a US-based company that specializes in HR Services, AbroadWorks focuses on sourcing talented foreign professionals, for either full-time, part-time, or project-based, remote work. We offer a wide variety of career opportunities for both young and experienced professionals from Virtual/Executive Assistance, to Technical and Creative Writing, and IT-based roles, among others. Apart from the promise of competitive compensation and benefits, our unique talent acquisition process offers a truly exciting opportunity for personal and professional growth, a productive learning experience, and the prospect of working in the safety and comfort of your own home. For this role, our client is in search of an experienced Quality Analyst Engineer who will be responsible for formulating in-depth testing strategies and scenarios, implementing testing protocols for new and existing software, and overseeing the outcomes of the debugging phase. This position is for full-time employment during Eastern time from 9 AM to 5 PM. The following Job-related experience is required for potential candidates for this role: Must have at least a year of relevant work experience as a Quality Analyst Engineer or similar role. Must have demonstrable experience in the realm of software development. Must have an established background in software quality control. Must have a profound understanding of QA methodologies, instruments, and procedures. Must have proficiency in drafting articulate and detailed test strategies and scenarios. Must have practical exposure to both structural and functional testing techniques. Must have be familiar with contemporary automated testing platforms. Must have comprehensive understanding of SQL and scripting languages. Must have familiarity with the Agile/Scrum software development framework. Must have a Bachelor's or Master's degree in Computer Science, Engineering, or related field. Prior experience in performance or security testing would be advantageous. Experience with Django's testing framework and React Testing Library is highly desirable. Familiarity with Selenium, CasperJS, and other web scraping and automation tools is a plus. Your responsibilities will include but are not limited to the following: Analyze technical documentation and provide constructive feedback in a timely manner. Formulate in-depth and organized test strategies and test scenarios. Allocate, schedule, and oversee testing tasks based on priority. Craft and run automation tests using renowned open-source platforms. Spot, log, comprehensively document, and monitor software defects. Conduct exhaustive regression tests post bug fixes. Formulate and implement testing protocols for both new and existing software, catering to client specifications. Collaborate with internal stakeholders, such as developers and project leads, to comprehend system prerequisites. Oversee and assess the outcomes of the debugging phase. Delve into the root causes of software discrepancies and guide users on corrective measures. Maintain a record of QA metrics, including defect rates and unresolved defect numbers. Remain informed about the latest advancements in testing tools and methodologies. Execute and automate various testing types including End to End, Regression, User Acceptance, API, and Load testing. Successful candidates for this role are expected to possess the following attributes: Must have excellent English communication skills. Has the ability to complete projects in a timely manner. Great logical and verbal reasoning skills. Exceptionally detail-oriented. Exceptional problem-solving and information-processing skills. Ability to think outside the box. A great work ethic and interest in learning new concepts and growing with the job. Ability to work both independently and as part of a team. Must have their own work device (preferably a desktop or laptop) and a stable internet connection. Successful candidates for this role will be rewarded with the following benefits: A total of five paid vacation days per year (additional days can be taken unpaid). A 5% raise per year guaranteed (additional raises or bonuses may be given for outstanding performance). A paid 15-minute break for every 4 hours of work. *Vacation days increase by 1 vacation day per year. I.e. after one year of employment, the total paid vacation days on year 2 would be six, on year 3 seven, etc. Our main focus is to build an energized and motivated workforce where our employees are happy and satisfied with their jobs and growth opportunities. We are looking forward to making you a part of our team! Thank you for your time and interest.
Testing, talent, staffing, automation, software development, procedures, Engineering, consulting, learning, compensation, priority, HR Services, QA Engineer, Science, control, CasperJS, React, functional testing, sourcing, catering, API, problem solving, security, software quality, workforce, Creative Writing, English communication, acquisition process, drafting, Django, Testing Load, Agile Testing Framework, open source platforms, information processing
Select Functional Area
Starter (0-3 years)
Pune, Maharashtra, India