5 Benefits of Content Writing Jobs
Content is the fundamental requirement of any effective marketing campaign. Whether in the form of memes, carousels, reels, podcasts or blogs, everyone consumes content on a daily basis. The significance of content creation especially through digital mediums has increased. Great content provides brands an authentic voice. It helps companies communicate, educate and interact with their audience. And content writers contribute largely to every piece of content, created in any
Why is Content Writing a great career option?
On an average 350 million people spend 7.2 hours everyday discovering, reading and consuming content online. And this number has increased significantly, thanks to the lockdown.
Both businesses and consumers have moved online due to the pandemic. The digital world has turned into an important space for businesses to flourish everyday. As a result, they have started to post content writing job requirements for both full time and freelancers as per their budget. This leaves enough room for both freelancers and in-house content writers to grow.
Another important reason is an increase in the number of internet users in the country. As per Cisco Annual Internet report, India is expected to have more than 907 million internet users by the end of 2023, which is 64% of its entire population. With this number rising, the fight to grab the half-a second attention span of the audience is becoming brutal everyday. This makes the role of content writers even more important for businesses.
Types of Content Writers
Content writing has various broad categories. One can look for fields as per their interest while embarking on their journey. Some of the most popular types are:
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SEO Writing
SEO content writers take care of all the written form of content that goes on the web. These writers craft articles, blogs, descriptions on various topics resonating with the brand's voice. A good SEO writer must maintain originality and make the piece engaging from the very first sentence to drive traffic.
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Technical Writing
Technical writers are required when it comes to creating engaging written pieces around topics like consumer electronics, computer hardware and software, and any specific fields of study. The content is generally developed in the form of manuals, modules, technical reports and papers and so on.Writers with a good amount of knowledge or specialization towards the field are generally given preference while hiring.
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Features Writing
Feature writing includes writing columns, short stories, poems, pieces on lifestyle, pop culture etc. in print and digital space. Contrary to the belief, there is no need for a degree in journalism to become a great feature writer. To become a great features writer, you must be able to weave engaging stories and understand what content juice serves your audience the best.
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Editorials and Publication Based Writing
The writers in this sector are involved in writing and editing academic books for schools, colleges and higher education. The writers are also constantly required to keep their e-book versions crisp and revised. To grab a content writing job in this field, it is important for writers to have ample knowledge regarding different academic curricula.
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Marketing and Communications Writing
The writers working in this sector get to create articles, social media content, newsletters, audio and visual content etc to improve the content marketing. The target of creating this content is both to draw and compel the audience to take an action. Hence it is important to communicate the message in a simple manner. Writers working in this sector need to have a creative eye to tap on trends, ability to design and develop content and interest in marketing.
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Ghostwriting
In ghost writing, the content is written by a person, used by someone else under their name. Many agencies and writers independently offer services as a ghost writer to organizations. Since their write up will be representing someone else, it is important for ghost writers to have a thorough knowledge of the subject.
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Copywriting
Copywriters use their creativity to increase the conversation of content with the audience.This field includes writing a website copy, product descriptions, infographics etc. A good copywriter must know how to create stories for the brand and write as per the brand's voice and values. Copywriting can be both interesting and demanding at the same time.Hence it is important to be at your creative best to succeed in this field.
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Screenwriting
Screenwriting or script writing is the process of writing stories in a screenplay format and expressing the story visually. Writers working in this sector craft stories for visual channels such as films, televisions and OTT platforms. Screenwriting is different from other forms of content writing and can be a little challenging. But with OTT platforms rising can offer fulfilling career opportunities.
5 Benefits of Having a Content Writing Job
Having a career as a content writer comes with a number of benefits. Whether you choose to be a copywriter, a lifestyle, or technical writer, content writing for sure lays down a path to a fulfilling career.
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01- Potential for career growth and development
Content writing requires regular upskilling and development. Writers also work in a very dynamic environment. They have to be very flexible and think out of the box while creating every single piece. With more experience, writers can climb up to senior roles such as content strategists and content marketers in future.
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02- Exposure to diverse content types
Content writers are exposed to a diverse range of topics to write. Also, they get to learn and write in different styles and formats. From writing posts for social media, to scripts for Youtube and blogs for websites, they get to experience it all. Content writing jobs keeps writers constantly on their toes, inducing them to upskill from time to time.
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03- Monetize your passion for writing
It is imperative that most content writers are avid readers or write for leisure. By working as a content writer, people get a chance to read and research for topics they like and write full time for a living. Content writing jobs help people develop the passion for writing.
Thanks to the world moving digital, good writers can earn recognition by the digital community very easily.
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04- Skill and self confidence growth
Translating thoughts into meaningful words on paper boosts the confidence of writers. People get a chance to develop their research, writing, designing and overall way of presenting their content. This helps them gain expertise in their niche and accept challenging roles at the workplace.
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05- Enhance analytical and persuasive skills
Content writing jobs provide people opportunities to explore different writing styles and tones. The need to come up with a different piece, with different tone and appeal improves their critical thinking skills. Content writing jobs also enhance a writer's expressive vocabulary and the ability to make the piece persuasive.
Content Writing: Full Time Vs Freelance
One of the most common dilemmas people face while starting their journey as a writer is if they should look for full time content writing jobs or start as a freelancer?
Working as an In-house writer has many benefits such as a steady source of income and learning from mentors. Candidates will have leaders who can help them brush up their skills, and teach new things about the niche they are working in. Also, the number of content writing jobs will never decline in the industry. One can always look for different jobs as per their interest.
Content writing is one of the most popular fields people choose to work while starting as a freelancer. With the right skills, a growth mindset and a desire to earn, freelance content writers can make a great living. Even most in-house content writers choose to transition into freelancing after gaining relevant experience. This is because freelancing provides them more creative freedom and a chance to work anywhere in the world. Some of the most prominent freelancers in the country are:
Content writing is a great career for people who strive for creative freedom or are looking for a remote career.
Earlier writers had to approach publishing houses and pitch their pieces to get them published. However, the internet has completely changed the game by providing writers a medium to directly publish and interact with their audience. In the coming future, most content writers will prefer to work as freelancers. To be able to find great gigs as per their skill and manage their domestic and international clients efficiently, freelance writers will need the help of new age platforms like FlexC.